Blogs

Body image concerns can start earlier than most parents expect. For many girls, the tween years bring a wave of changes including shifts in how they see themselves, how they...

If you have a tween girl at home who loves staying active, playing sport, or simply wants to look cool and comfortable every day, this guide is for you. Whether...

Somewhere between primary school and high school, a lot of confident, carefree little girls start to go quiet. They stop putting their hand up in class. They hover at the...

Ahhhh, the tween hair routine: part beauty pageant, part WWE match, all chaos. You thought brushing her hair as a toddler was a challenge? Welcome to round two. Only now,...

Here at Athletik Tween, we’re all about building an inclusive community for active tweens and their mums and carers. We don’t just make totally on-trend athleisurewear - we’re creating a...

You hear sobbing from her room. Panic? Nope. Welcome to another episode of “Tween Tears: Mystery Edition.” Let’s play: Why Is She Crying? Choose your player. You (aka Mum) enter...

They warned us about the toddler tantrums. They told us about teenage rebellion. But no one, no one, prepared us for the casual savagery of a tween girl’s one-liners. Here...

The Great Outfit Crisis (Every. Single. Morning.)

It starts with a door slam. Then the dreaded words echo down the hall: "I HAVE NOTHING TO WEAR!"