Here at Athletik Tween, we’re all about building an inclusive community for active tweens and their mums and carers. We don’t just make totally on-trend athleisurewear - we’re creating a movement where tweens feel like they can grow and move with confidence as they navigate the tricky transition of kid to teen.
Can you relate? Then you're in the right place…
When you shop our collection you aren’t simply buying durable, high quality activewear for your tween that will stay the course of a long day of sport and play with friends - you’re actively supporting our mission to empower tweens to grow into their own sense of style, celebrate their individuality and help them feel like they have a place in the fashion world (no tween left behind!).
Let’s back up a sec, here. Rewind to two years ago when I was out shopping with my daughters and we were shocked to discover there was nothing that catered to their needs as 8 and 10 years old. Everything was either too “childish” or two “grown-up” - there was no “in-between” fashionable active and athleisurewear that ticked all the boxes like:
✅ Age-appropriate
✅ trendy with a unique edge
✅ comfortable & breathable
✅ sustainable & eco-conscious
✅ durable & high quality
So my girls and I created a brand together to fill this very important gap in the market. But beyond creating cool, functional pieces for tweens (and bringing a sigh of relief to parents, I see you), we came up with the concept of a community of like-minded mums, dads, carers and tweens - a space to support, connect and grow together through the highs and lows of this in-between phase of life and parenting and we call it our K-squad. Here’s what being a K-squad bestie entails:
- knowing that you're free to be yourself
- being an individual is totally on-trend
- fun is super important, ok?
- caring for the environment
- fashion is a form of creative expression
So if this sounds like you, whether you're a parent or a tween - then you're totally in the K-squad. We’d love to have you on the journey as we grow our fashion brand and our social movement to empower and elevate tweens through carefully crafted athleisurewear.
But before we let you go, we want to explain the all-important ‘K’ in K-squad. You might have noticed the K in our branding (it’s not a type, we know how to spell Athletic). Aryana and Sahara - my chief Business Partners and tween daughters - noticed when I first came up with the business logo, that it looked like the letter “K” - so I decided to make the logo part of the name ATHLETIK TWEEN. Sahara said, “it looks like a butterfly”! When you look closely; it looks a bit like a butterfly in flight. I loved the symbolism of the moment tweens spread their wings, growing, evolving and becoming who they are meant to be… the transformation from child to teen….
We’re here to support your transformation as parents and tweens with our unique Aussie designs - feel free to drop us a line and say hello, welcome to the community.
Yours in fashion and all things in-be-tween,
