Choosing the right clothing for tween girls can be challenging. Investment pieces offer long-lasting comfort, durability, and style, making them a smart choice for active lifestyles.
Thinking of buying your first Athletik Tween piece but unsure about the investment? We’re lifting back the curtain on our process so you’re fully informed of the power of your purchase.
Here at Athletik Tween, we care deeply about design, quality and impact - because the outfits that find their way into your wardrobe mean more to us than simply making sales. We create clothing for purpose, encouraging a circular mindset, minimising our environmental footprint and supporting young girls in living an active lifestyle with our thoughtful, functional designs.
When it comes to our price point, we appear to be on the luxury side of the street. Once you dig a bit deeper, you’ll find some pretty good reasons why. Read on to find out more…
As tempting as it can be to buy cheap clothing for your kids, thinking “they won’t get much wear out of these anyway so I won’t spend much", there’s a few key downsides to this shopping mindset.
Poor quality items only make it through a few washes before ending up in landfill. When you invest in high-quality clothing, not only do you get long-term use out of them, but once you’ve outgrown them, they’re in good condition to pass down to younger siblings or donate to a charity in need.
While lower quality items might seem easy on the wallet at first, when they start to fray, tear and degrade soon after purchase and you have to replace them, the investment suddenly becomes greater than you thought and your environmental footprint grows.
When it comes to our design process, we pay attention to the things that make a difference to young growing bodies, like compression and recovery in our leggings, to make sure they don’t bag or sag at the knees with each use.
We include design features typically used in premium quality women’s activewear, like our signature thumb holes in our long sleeve tops, hidden pockets in our bottoms, and seaming that allows for effortless movement.
Meanwhile, our wide waistbands help shorts and leggings stay put during intense activity, with hidden drawstring, so girls with smaller builds can adjust the sizing as needed. Our fabric selection provides warmth without bulk - making them perfect for layering in cooler months, and it wicks moisture effectively, so the clothes don’t develop odors even after intense activity in the hotter seasons, and also maintain their shape without becoming stretched out or losing their original fit.
This is all made possible by our “tween lab” - which involves market research with our founder’s tween daughters, their friends and community, in close consultation, to find out exactly what girls aged 8-14 really need to feel comfortable and confident.
We believe that if kids are comfortable in their clothing then confidence will follow, and in our experience, when your tween knows they’re wearing apparel that’s considered, conscious and crafted with care, they’re likely to feel a sense of pride when they step out that door.